University of Washington Continuum College serves non-traditional learners of all ages, providing greater access to higher education and skills-based learning through seven programs so that everyone can thrive in an ever-changing world.
Because people are at the heart our mission, we shifted the focus of our annual Impact report beyond just our enrollment numbers and told authentic and compelling student, instructor and employee stories. We centered everything around this 10 minute documentary film, “Teaching Through the Lens,” to highlight the profound ripple effect education has in our communities and lives. This hero piece was repurposed through print, social, and programmatic ads, including 12 video variations to help connect the stories across all our channels and media as part of our always on content engine.
Our efforts not only resulted in a beautiful story, highlighted by a unique print and web experience, but it also netted the organizations first Addy award.