Armed with gourmet recipes, innovative production techniques, and an unflagging commitment to taste and nutrition, Luvo had nothing short of a food revolution on its mind when it launched. And though other healthier brands had gotten a toehold in the frozen category, consumers still needed a lot of convincing that a frozen entrée could be genuinely delicious and good for you.
The brand also had plans to grow beyond grocery stores — airlines and airports, college and corporate campuses, and any space you wouldn’t expect to find healthful, delicious food — fresh from the freezer aisle.