By winning the Western Conference Final, the Sounders FC made history. They’d beaten the best team in the league and were preparing to host the MLS Cup for the first time ever. Seattle’s a soccer town, but when you’re asked to help drastically increase fan engagement in just a few days, you have to get creative.
We created a multifaceted campaign designed to fuel massive anticipation. One that would play out across a range of activations and advertising, from video content and environmental design to shareable grassroots and experiential tactics—both in the stadium and around the city.