T-Mobile needed something spectacular for the 2007 NBA Jam Session in Las Vegas to help launch the new Dwyane Wade-designed Sidekick 3. We created "The Mind of D-Wade," a 30' tall, two story-story booth based on Wade's head. Visitors were invited into D-Wade's mind to see what inspires him. There were exhibits, interactive games, photo booths, and D-Vision, which was a P.O.V. video of a day-in-the-life of D-Wade.
This was deemed the most successful engagement at the All-Star Game Jam Session, hosting more than 150,000 fans over 4 days. Oh, and we also created what was as the time the worlds largest billboard on the side of Mandalay Bay. It was all very Vegas.
Seattle Show Chubby
Best Overall Experience at Jam Session