2019 - present
c\o Branding & Creative
Co-founder, Principal Creative
Co-founded agency, establishing operations and growing new business with consistent double-digit revenue growth YoY for three years.
Delivered 25% YoY revenue growth in 2022.
Clients include Starbucks, Amazon, Healthy Paws Pet Insurance, Sniff Dog Hotel, Remitly, Axon, Data Brave.
2017 - 2019
Rational Creative
Group Creative Director
Managed team of up to 20 ACDs, art directors, designers, writers, production artists, developers, editors, and project managers.
Led accounts for Microsoft, Google, Amazon ($3M agency revenue).
Rebranded agency and grew creative team to 30+, creating multiple award-winning campaigns — first in the agency’s history.
2016 - 2017
Starbucks Brand & Advertising
Associate Creative Director
Led global studio (75+ people across five teams) in developing Starbucks brand guidelines refresh, licensed store guidelines and B2B guidelines, working directly with VP Creative, CMO, and occasionally Howard himself.
Managed external ad agencies and vendors, led brand immersions to deliver cross-channel brand consistency.
Led development and launch of Hacienda Alsacia Visitors Center brand in Costa Rica, across three teams including strategy, tour design, merchandise, retail, paper goods, packaging, and art programs.
2015 - 2016
Edelman
Associate Creative Director
Supported development of P.R. agency’s advertising capabilities.
Led team of designers, writers and freelancers developing award-winning campaigns.
2013 - 2015
Tether, Inc.
Sr. Art Director
Led and supported design agency’s launch of new advertising capabilities.
Mentored designers and writers helping grow advertising and conceptual abilities.
2009 - 2013
Starbucks Brand & Emerging Brands
Sr. Art Director
Redesigned core Starbucks brand and brand guidelines, including core paper goods ($750k annual cost-savings in design efficiencies).
Led the branding and packaging design for the Verismo Coffee System launch ($1.3B US market category), including coffee pod packaging, machine development, and advertising campaign.
Collaborated and led design for Tazo Tea rebranding, including first retail store and CPG/RTD packaging systems, reaching #1 in CPG sales.
Branded and refreshed subsidiary brands including Seattle’s Best Coffee, La Boulange, Evolution Fresh, Teavana.
2008 - 2009
Freelance
Sr. Art Director
Consulted and collaborated with companies and agencies including Microsoft, Timbuk2, Big Bang Advertising, Green Rubino Advertising, and more.
2005 - 2008
Wexley School For Girls
Art Director
Supported the startup agency, working directly with founders across all clients developing multiple award-winning campaigns.