Starbucks wanted to step into the tea category—being that it’s the second biggest beverage market globally behind water—with their tea brand, Tazo Tea. But Tazo was overdue for a refresh. So we reblended their mystical past with something modern and clean, while updating their whimsical voice.
From building a new brand strategy and guidelines to packaging to e-commerce to a new retail experience, we reblended Tazo from the ground up to become the leader in the tea category.
Communication Arts
Dieline.com