Amazon Training and Certification—the program that teaches the world to build on AWS—needed a global brand story and POV as they prepared to launch their digital platform. Oh yeah, and then they needed a launch campaign.
Working directly with AWS brand managers, key stakeholders, creative directors, designers, writers, and developers, we crafted a robust brand book, with everything from color palette to voice to logos to a full messaging framework—including naming the digital platform as well as defining the programs within the entire brand ecosystem—all of which ladder up to the larger AWS brand.
Once the foundation was set, we then developed a global, integrated launch campaign focused on personal growth and development—to certification and beyond with AWS. The campaign included display, video, product webpages, social, internal communications, and OOH—all of which was amplified with the Certification Lounge at re:Invent in Las Vegas.