The pinnacle of the company’s $100 million investment to help make coffee the world’s first sustainably sourced agriculture product, Hacienda Alsacia serves as Starbucks global agronomy headquarters. The work being done here has helped ensure the future of coffee for all who touch it.
We created and branded the 46,000-square foot visitor center to immerse guests in the entire life cycle of sustainably grown arabica coffee from seedling to picking, milling, roasting and the craft of brewing. Our promise? To rediscover coffee through the human experience—and never look at it the same way again.