The Starbucks Siren got a facelift for her 40th. Beyond a logo evolution, we refreshed all of Starbucks’ global brand guidelines and pillars to create a holistic, yet localized experience whether you're in Seattle or Hong Kong. We created global brand immersion tools for our agencies and vendors so they could carry the brand forward holistically. Every brand touchpoint was affected and centered around the brand promise that Starbucks creates a moment of connection between people everywhere.
Communication Arts
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