What’s more SMB than startups? When we started working with Microsoft Ventures, a team focused on helping startups grow and get noticed, they had a problem. Their audience — startup founders and employees — were on social, particularly Instagram. But @msftventures content wasn’t cutting it with that crowd.
To showcase some of the startups on the Microsoft Ventures roster — and create content entrepreneurs couldn’t ignore — we worked with illustrators to bring the startups’ brands and philosophies to life. We also gave the assets to the startups for use in their own channels. The results? Well, they speak for themselves.