The challenge: To brand a quarterly concert series benefiting local arts organizations. The concert series is a collaboration between Starbucks, KEXP, and Seattle Theatre Group—a way for all three organizations to band together, give back to our hometown, and put on a heck of a show. 100% of the concert proceeds go to a deserving Seattle arts nonprofit. We had just a few weeks to come up with a name and a look and feel before the series kicked off.
The result: The first show sold out, with 100% of the proceeds going to ArtsCorps, a local art organization that helps provide art instruction to school-age kids. Since then, there have been over 21 concerts and we've donated over $300,000 to local art non-profits, with most concerts at sell-out capacity to boot—proving to be the little show with a big effect.
HOW magazine